Raise

Visual identity adaptation and uniform design system for Raise, the official partner of the BSOP (Brazilian Series of Poker), responsible for the live capture and broadcast of tournaments across Brazil.

Working from an existing brand identity, the project focused on translating Raise’s positioning into a complete wardrobe system for its technical teams. Operating behind the scenes, where the game is captured but rarely seen, the visual direction was built around discretion, with tone-on-tone applications, subtle textures and low-contrast markings allowing the brand to remain present without interfering with the environment.

The project included the development of a full lookbook and character design (“figurinhas”), defining outfits adapted to each role, from camera operators to production and direction, balancing comfort, functionality and visual coherence on set.

The work also extended into language, with the creation of the taglines “We capture the game” and “Our lens never bluffs”, reinforcing a positioning rooted in precision, observation and performance.